Marketing is everywhere. At least if you are a marketer you can see more than just some ads on billboards or some audio spots in your car. Marketing is on the street, at the post office or in your cellphone. But what about entertainment? Well…there is also some marketing drops and sometimes this field is […]
Consumers Will be Paying More for the Service called TIME
Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started to believe that a consumer is willing to pay a lot more for a service instead of a product. Why? In order to buy time.Time has replaced satisfaction, need and desire.
The Moment of Specialization is Now
I remember a day when my brother and I went to engrave something on a candle. We arrived at an advertising agency. A guy comes up in a shirt with the name of the agency on it (that’s what branding probably meant for them). We tell him our story and what we need. He looks […]
I Do Not Believe in the Theory of “The Most”
Marketers have realized that the positioning of the product containing the words “the most” can differentiate that product. All right, not necessary differentiate, but it might get inside the customers head the idea that “hey, if they’re saying it’s the cheapest one there is, it must be the cheapest, right? If it wouldn’t be true, […]
Owning a Word in the Mind of the Consumer
We’ve started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and complex words. By using these type of words we have the “certainty” that we can educate the client to start using them too. But I think this is wrong.
The Difference Between Brand Placement vs Product Placement
I believe the term product placement is wrongfully used by marketers. Why? Let’s look at it this way: What is product placement? Product placement, or embedded marketing,[1][2][3][4] is, according to the European Union “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark […]
First: Connect! Second: Communicate!
Rick Warren once said “If you want to connect with people you’ve got to start with their needs, not your own. That’s how you make the initial connection. There’s an old chinese proverb that says : “Seek to understand before seeking to be understood”” This makes me think about the brands that communicate! There are […]
How to Create the Perfect Campaign
There’s no way, because there is no such thing as a perfect campaign. If we start analyzing each and every campaign (online and/or offline) around us I bet we’ll notice one thing: Something’s missing. Maybe it’s missing PR, maybe a type of measurement, maybe a result beyond brand awareness, maybe online communication, mazbe banner ads, […]
A Thermostat Marketer is Better than a Thermometer One
I would really like to see more thermostat marketers and not just thermometers.
Do We Still Have Principles and Values in Marketing?
It’s fashionable being a PR man now, right? Actually, I’m sorry, a communicator. What are you? A PR man. What? I’m sorry, my mistake, I’m a communicator. And what do you do? Social Media. I do not despise people who do this, but it does sadden me seeing that valuable principles that should back up […]