Every time I want to do my job, I need to prepare for it by shutting down all my phone notifications, reading all my emails, checking all my notifications, and replying to all my DMs. Now I’m ready to do the job; now I’m ready to focus on that job. But what if I were […]
It always depends
These questions sum up the simple and sometimes frustrating answer a marketer can give you: “It depends.” It always depends. It depends on the context you are living in right now. It depends on the circumstances and third parties in this mix. Professional marketers never give a straight answer to a simple question. Professional marketers […]
The 4 Ingredients for Viral Marketing Campaign
What if I told you that your product or brand is less important than you think? Would that make you mad at me? Well, it’s true. People connect more easily with emotions, experiences, and things that relate to them. That’s why your brand should always take a backseat in your marketing efforts. Ikea once again […]
Let’s contextualize the discussion about quantity vs. quality.
Your first step is not your last, but your next step depends on your first. When discussing content creation, we often forget to contextualize the discussion about quantity vs. quality. When my daughter was 9 months old, she started trying to take her first steps. As parents, we were thrilled to see our first child […]
Why Audience-Centric Marketing is the Key to Success
What do Jack Butcher (founder VisualizeValue), Chris Do (founder TheFutur) & Sahil Bloom have in common? They are audience-centric top creators. What does this mean? They built an audience, worked to understand their problems, and then created products/services that solved them. And this keeps them on top in their industry. Always building the audience, […]
I’m an Unsuccessful Marketer!
I’m an unsuccessful marketer! I don’t have Cannes Lions on my bookshelf. I don’t own a newsletter with thousands of subscribers. I don’t manage a huge team of A-players. I didn’t make it on the Forbes cover. I don’t have an exercise or meditation routine (thanks partly to my toddlers). I don’t even have […]
Marketing is understanding people
No matter how much the platforms, tools, and marketing strategies change over time, one type of marketing remains constant: understanding people. Katelyn Bourgoin (one of my fav. marketer out there) often emphasizes this point: stay close to people, talk to your customers, and get to know them. It may not be glamorous, and it won’t […]
The Modern Way to Build a Brand
The traditional way to launch a business was to build a product first and then find an audience. However, the modern way to launch a business is to find an audience first and then build a product. This is known as the “Audience First. Product Next” framework. Here’s a Twitter thread on how Sahil Bloom […]
The Psychology Behind Bookmarks on Social Media
I’ve been thinking lately about the power of bookmarks in social media marketing. Bookmarks are a better vanity metric than likes. That’s not to say that likes aren’t important. When I see that more people have saved my content than liked it on Instagram, I feel like I have a deeper connection with them, and […]
Measuring the wrong metrics on social media.
I believe that one of the biggest mistake a social media marketer can make is to measure their work using individual metrics, such as likes, comments, CTR, or video views. These metrics only matter if they are used purposefully. Instead, create a purpose-driven content strategy with a clear end goal. Don’t measure alone. Measure in […]