Blogging is a good strategy to document your process. When I look back at my own professional career, I can see that I made some huge steps during the process. In fact, it is interesting to see how I changed my behaviour and my perspective about what I’m doing now and what I’ve done back […]
How to Use the Best Banner Generator as a Freelancer
Are you a freelance designer, writer or marketer? Are you using the right tools for your tasks? Well, today, I am going to talk about the best online banner generator you can find (Disclosure: I do work there, but I also use the app), why you should use it and of course, why you need […]
My First Co-Marketing Project with HubSpot
What if we start looking at content marketing as a feature of our brand? As a second product that is embracing the real product. As the product that has the capacity not only to create some marketing or sales funnel, but also as the product who can connect with the user, with other brands and […]
5 Lessons I’ve Learned From Redesigning An Online Banner Design App
I believe that every marketer has a wise man next to him from whom he finds inspiration or motivation for a project, a goal or even for this marketing life he is doing every day. I myself had this kind of person who once told me a thing that reminds me even today and resonates […]
The Banner Ad is Not Dead. It Reinvented Itself!
What is a banner ad today? This is a question that has been following me for the last few months. Because today’s banner ad that everybody talks about is the same banner ad that most advertisers used in their digital campaign 10-15 years ago. That banner ad that you won’t click is the same banner […]
Pinterest can be a game changer in the e-commerce industry
If a few years back Pinterest was just a simple social network for mostly women with too much free time but today we can say that this network has started being embraced by men as well. Pinterest is enjoying the proper attention coming from brands, but in particular the one coming from advertisers. Although we […]
The 2015 essential social media ad size infographic
This is an infographic that every online advertiser and social media marketer should print it and post it on wall in their offices. With paid advertising becoming more and more competitive and expensive, social media advertising is a good solution to reach customers. However, it’s hard to keep up with all the sizes and the formats. […]
The Only King That Matters is the Product
Let me start with a question (I love starting my blog posts with questions) and I hope you will have enough time to answer it: What is more important for you: Marketing or Product? Social Media or Product? Advertising or Product? I know your answer is biased, according to what your job is right now. Because if […]
The Art of Evangelism by Guy Kawasaki (Infographic)
If you google the meaning of the expression “Evangelism Marketing” you will find a fragment in a Wikipedia Page, which I want to show you: Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the father of evangelism marketing. In his books “The Art of the Start” and “How to […]
Why is visual appearance important in the digital world?
Your alarm clock goes off at 6:00 AM and you reach for the phone to stop the alarm, you get out of bed and slowly in a zombie like state you find your way to the bathroom. You wash your face and look in the mirror. While staring at your reflection you suddenly remember that today is […]