I am a curious person by nature. But I’m only curious about things regarding my area of competence, like marketing, social media, visual marketing and everything related to these. This is why today I want to talk to you about a thing that keeps my mind occupied: Why more and more blogs quit the sidebar? […]
The 3 Contexts For the Quality and Quantity Situation
This is not another blog post about the importance of quantity vs quality in content marketing. I already wrote about it and maybe you already read about it on different blogs and other niche websites. But the main idea I want to point out is about the context in which we talk about the topic […]
When It’s OK to Build Your Branded Content on Rented Land?
If you had the power to build a mall where would you position it? In an area close to the city or in the center of the city? I think the majority would build the mall in the center of the city because it would have an easier access to the population, people wouldn’t have […]
The Most Important Part of Content Marketing: the Creation or the Consumption?
I started the article below from a tweet that I’ve exchanged with Rand Fishking, the wizard from MOZ, who said this: @katairobi I think text is much easier to create, but visuals are easier to consume. — Rand Fishkin (@randfish) January 10, 2015 And I had a totally different idea in my head. I wanted […]
3 Reason Why We Need to Fail in Content Marketing
I know that you read a lot about content marketing and the importance of it. I know that maybe today was a day when you finished reading an article on How important is Content Marketing and why we need to embrace it. But let’s get forward with this cliché and think about something that we […]
Why Will I Consume Less Content and Listen More in 2016?
Marketers have a hard job to do every day, every week, every month and every year. Starting from creating a deeper relationship between brand and customer, creating values for the market, finding solutions for the needs of their clients and yes, they also need to educate themselves. Sometimes it is hard to do all that […]
2 useful practices for starting out in Content Marketing
I often see companies and agencies (social media, advertising or digital) that own a blog and 3 social networks on a page bought on Theme Forest. And the majority have 2 huge problems- they either have a shitty blog or they don’t even have one. And I’m sorry for the language, but I’m trying to […]
Why are we afraid of the word “advertising”?
I look around me and I see more and more people from the advertising industry (marketing, digital marketing, social media, PR, etc.), running from the word “advertising”. And not only that, they are even ashamed of this field. They wrap it in other more pompous and trendy words like storytelling, content marketing, programmatic advertising, social […]
4 problems you will face in your content marketing strategy
Just like every garden has its weeds, content marketing has its own problems, and the man in charge of this part of the brand’s communication will have to find the easiest and fastest solution to these problems. Below, we’ll take a look at the 4 issues that any content creator (for a personal brand or […]
The reason why marketing articles could be harmful
Coming up with this title on a marketing and social media blog is kind of anticlimactic, right? What’s the idea? Do I want to shame blogs that talk about marketing, advertising or social media? Wouldn’t this mean that I’m just a huge hypocrite? Well … if you look at it this way, then you could […]