At first sight golf is an easy game. You have a club, a ball and you have to get that ball into a hole. It’s just like marketing. You have a budget, you have a product, you need to get that product into the bag of the consumer. Should be easy, right? Well, not quite, […]
The reason why marketing articles could be harmful
Coming up with this title on a marketing and social media blog is kind of anticlimactic, right? What’s the idea? Do I want to shame blogs that talk about marketing, advertising or social media? Wouldn’t this mean that I’m just a huge hypocrite? Well … if you look at it this way, then you could […]
Awesome Business and Productivity Podcasts Every Marketer Should Listen To
Time is expensive and valuable. Perhaps even more valuable than gold or money. So expensive that we think of our education from the perspective of time, not money. “Is it worth going to the respective conference? How much does it cost? OK, but how long does it take? “or “How thick is this book? How […]
Did you know that your store horribly stinks?
In my opinion it is a totally unacceptable thing for a brand with a store not to focus on the following two things: smell and music. Because they are part of your branding too! Smell Because the first thing that hits your customer when he enters your store is the smell. Not the fact that […]
Strategy more important than motivation
-Why do you own 3 winter clothes that look so much alike? -What do you mean they look alike? -Color, style, attire. With slight differences in the details, of course, but still … why? -Well that’s from my sister-in-law. This one I like a lot. And the other one I got as a gift. -And […]
The negative element in a campaign
Do you need a negative element in the campaign? Sometimes you do, other times you don’t… Some would say “No” and others would say “Yes”. I like to experiment with things, so I’m on the side of those arguing “Yes”. In fact, sometimes it’s really beneficial for you to need something like this. Why? Because […]
If only universities would teach marketing and entrepreneurship…
I think in almost all university profiles marketing or at least entrepreneurship theory should be taught in the final year. Two clearly different subjects but that would certainly be a real help for the students who finish university and have no idea where should they go next. Take as an example the faculty of Psychology. […]
How to Create the Perfect Campaign
There’s no way, because there is no such thing as a perfect campaign. If we start analyzing each and every campaign (online and/or offline) around us I bet we’ll notice one thing: Something’s missing. Maybe it’s missing PR, maybe a type of measurement, maybe a result beyond brand awareness, maybe online communication, mazbe banner ads, […]
Do We Still Have Principles and Values in Marketing?
It’s fashionable being a PR man now, right? Actually, I’m sorry, a communicator. What are you? A PR man. What? I’m sorry, my mistake, I’m a communicator. And what do you do? Social Media. I do not despise people who do this, but it does sadden me seeing that valuable principles that should back up […]
Marketing Comes From PASSION!
I still think about Marius Ciuchete’s words who used to tell me in a simple and honest way: