Marketing collateral is a term that few people discuss these days despite the fact that it represents an ongoing trend that has been around for decades. And, it will continue to be in the mainstream as long as people will engage in marketing, digital or otherwise. While few people discuss the term, many engage in […]
Marketing is Just Like a Puzzle
When I was a kid, making puzzles was one of kids’ favorite winter activities. I, on the other hand, wasn’t and I’m still not a big fan of making puzzles. And I admit it, I also don’t have enough patience to look at a big table, with hundreds of pieces of puzzle on it and […]
Why Every Marketing Strategy is Important Today?
I’m not so good at preparing dinner or lunch. I know how to make some breakfast but that’s all. And yes, if those breakfasts include some eggs, bacon and some coffee, then it’s perfect. But what if I challenge you to cook a dinner and you have all the ingredients you want. But you open […]
How Do I Define Today’s Modern Marketer
It was one of those mornings when I was first at the office. After I “designed” my morning cup of coffee and sat at my desk, first question popped up in my mind – How do I define today’s modern marketer? It seems like a great topic for a blog post or an infographic, but […]
We Need To Experience Marketing More
Lately I’m looking to understand more about what experience in marketing is and why we need it so much in our culture. With a simple search on Google you can see that there is no clear definition of experience marketing or experience marketer. Maybe this is why I want to try and share my point […]
What’s The Best Marketing You Can Do Today?
Some might say that it’s online marketing, social media marketing or content marketing and there are few people that still believe in traditional marketing. So what is the real answer? What’s the best marketing you can do today for your business? I saw a lot of headlines saying “marketing is dead, long live PR” or […]
The Experience Marketing
At one point I really liked hummus. I was not a big fan of it – but I had no problem eating it. So, one day we decide to make hummus at home. We bought the ingredients from the grocery and we prepared it at home. Every time we want prepare something interesting, we prepare […]
At the End of the Day, People are Not Numbers
If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me ask you something: what does marketing represent for you? But don’t talk in definition terms or other clicheic ideas that you’ve heard in some podcast or read in some speciality book. What does marketing represent […]
Marketing: Still a Lifestyle
Because I feel obliged to continue this article and I thought about further developing this idea of marketing as a lifestyle. Yes, yes, I know, a book could be written on this subject. Who knows, when I’m 50 (or more) and life will have given me enough experiences (both positive and negative) to write down, […]
My 6 Tips for Future Marketing, Advertising and Communication Students
I haven’t gone to any marketing or advertising school and, still, I work in the field. Sure, I’m currently getting an M.A. in Advertising but that’s more because of the need of completing my studies (Thanks, dear Bologna system), than because of the desire to learn something. I firmly believe that everything must be done […]