What is the biggest struggle of a marketer today? (I will use the word marketer but I will also include everyone who is working in social media, email marketing, display advertising, PR, online communication, content marketing or others in the marketing industry). Time! I believe that you already heard that “we all have the same […]
Welcome to My Blog
The Right Mix Between Micro and Macro Influencer For Your Marketing Strategy
Everybody is talking about ”influencer marketing” today. If you are a marketer, blogger, vlogger, instagrammer or entrepreneur, you definitely heard this term – influencer marketing. And maybe you were curious what is about this new strategy (oh boy! Another new strategy that somebody came up with it in order to sell something) or maybe you […]
The Type of Content That Never Gets Old
I wish that one day we will move along and stop questioning about the type of content to use, quality or quantity. I don’t know how are you but I get sick every time I hear or read about this topic. More than that, there are the specialists who are talking over and over again […]
My First Co-Marketing Project with HubSpot
What if we start looking at content marketing as a feature of our brand? As a second product that is embracing the real product. As the product that has the capacity not only to create some marketing or sales funnel, but also as the product who can connect with the user, with other brands and […]
The Real Numbers That Matter in Social Media
Once upon a time, the social media world was a simple and easy world. There were Facebook and Twitter. People started collecting Facebook likes, some of them really tried to buy some real likes and some of them tried to make a business from that. And on Twitter there was a real community where people […]
Experimenting with Experience Marketing
Lately I came across this word that almost crushed my marketing world. I heard it before but I didn’t gave so much importance on it. Then I heard it in the design industry and the person who has this in his bio, next to his name, can easily claim without almost any doubt that he […]