What I saw lately that happens in the digital marketing and social media world made me think about what will be the trends in visual marketing in 2019. Last year I made a Slideshare presentation where I shared my thoughts about what will be big in 2016 in terms of visual marketing. Some of them […]
Welcome to My Blog
It Doesn’t Matter the Brand Name or Logo
What is branding today from a business perspective? Everything. What is marketing today from the same perspective? Everything. Because everything you show on/for/from the internet is branding. Everything you create on/for/from the internet is content. Everything you promote on/for/from the internet is marketing. We just want them to call them differently because it’s cool, or […]
Are We Really That Kind of…?
There are moments in my life when something that sounds good in theory can be a bad practice… or vice-versa! This is one of those moments when I stop everything I’m doing because something just doesn’t sound right about it. I tried to find a new approach for one of our social media channels. So […]
Content Marketing Without Audience is Just a Pixel on the Internet
Before I get into the “audience for content marketing” topic , let me confess about something. As a content marketer I am struggling every day to create content that not only gets noticed, but stands out from the crowd. I listen podcasts about content marketing, I read articles about content marketing but even more, I […]
Twitter needs a Personalized Real-Time Content Curation Feed
Lately I thought about the situation of Twitter vs other platforms. Why is everybody talking about the death of Twitter? Why do people find Twitter a noisy platform? I found myself using Twitter in 2 ways: For sharing work stuff – articles, infographics, slideshares, instagram pics For connecting and engaging with others – business related […]
Mistakes Marketers do While Promoting Their Infographic
Creating an infographic today can be a simple task for a marketer. Either he hires a professional designer either he makes it by himself with the help of professional software design tools. I covered many subjects on this topic, on how to design infographics, about important elements to use and how to promote them in […]