We’ve started fighting for complex and hard to digest words. We want to be noticed by using more „elegant” and complex words. By using these type of words we have the “certainty” that we can educate the client to start using them too. But I think this is wrong.
Welcome to My Blog
The Difference Between Brand Placement vs Product Placement
I believe the term product placement is wrongfully used by marketers. Why? Let’s look at it this way: What is product placement? Product placement, or embedded marketing,[1][2][3][4] is, according to the European Union “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark […]
Maybe the Best Blogging Lesson I Ever Had
The best blogging lesson I had did not come from any specialized course in social media, conference or any other book or blog. The best blogging lesson I’ve had, happened once on a train. It was a Saturday morning when I got on a train with a marketing book on me. I was ready for […]
First: Connect! Second: Communicate!
Rick Warren once said “If you want to connect with people you’ve got to start with their needs, not your own. That’s how you make the initial connection. There’s an old chinese proverb that says : “Seek to understand before seeking to be understood”” This makes me think about the brands that communicate! There are […]
Personal Advertising is Loved by Every Person
A lot of ugly things can be said about advertising: that advertising manipulates, advertising lies, that advertising is Satan’s right hand, that advertising is a mask for bad people, that advertising is a bad cook, that advertising’s shoes are dirty. In the end you can say anything you want about advertising; after all, this is […]
Perhaps More Visual Storytelling Wouldn’t Hurt Publishers
I was at a press conference and in front of me was a hasty journalist, with an agenda in one hand, her bag on her shoulder, her pen in her mouth and trying to take a picture with an iPhone 4S. My “luck” was that she was right in front of me and I could […]