The word “storytelling” has taken its place among the basic terms used by many companies when it comes to branding. Let’s not forget, of course, the “storytelling” that’s been evangelized by the speakers. At the beginning we had the earlyadopters who had embraced “the storytelling”. They made mistakes, they fell, they rose and they learned […]
Welcome to My Blog
Imagine Your Project Like a Shoe
A marketer should have a permanent open connection with his work field somewhere in his mind. Always looking out for opportunities and ideas that could help him grow and develop. I happened to wander one day, a bit lost, through a shoe store. Among the shelves, I could not help but notice the multitude of […]
Marketing is Not a Job, but a Lifestyle
Everybody who works in marketing will nod and agree with my next sentence: “Marketing is not a job, but a lifestyle” And those living with marketers will nod just the same, but with a little more disdain towards the field.
Crazy, Wise and Fair
That’s how you’d like your client to be, right? Crazy enough to accept the new product you brought on the shelf. Wise enough to use it and if you do something wrong keep it between him and you.
His Story is Not My Story
You can’t reverse engineer success by researching origin stories. You can’t follow the same path as those you admire and expect you’ll end up in the same place. Everything worthwhile has an origin, but those origins aren’t the reason that they are worthwhile. Do you honestly think that by reading articles like “What do the […]
Why Bad Strategies are Good?
Yes, I realize this might sound like nonsense (for some of you) and I know some will discredit me for this title but if you read on what I have to say you might agree with it. And if you still won’t, well, that’s that and to each their own, right? But I do believe […]