Although marketing has proven to be a very active field and is witnessing a huge growth, lately this is due to a disease that has taken over the most influential people in the field. A disease that’s taking control over me, and certainly over you too. A disease that accelerates your thinking process and sometimes […]
Welcome to My Blog
Why are instagrammers the next thing in visual marketing?
After 5 days spent travelling alongside some very talented instagrammers and after driving with them for more than 1200 km, I’ve realized that these content creators just might be the next big thing in visual marketing. And I say „the next big thing” regarding the Romanian market. Yeah, visual communication is the next thing for […]
Social Media is…Whatever You Follow
Raise your hand if you have never heard the following “complains” from your group of friends/colleagues: “Man, Facebook stinks. It’s full of cat pictures (d’oh!!) dogs, pets, babies, nonsense and Extras from online magazines. You cannot find anything interesting on Facebook these days. You’ve lost your privacy and you cannot even find your friends. Facebook […]
A System Based on Innovation
Let me ask you something that might put you mind to work while you’re reading this article: What would living in a system based on innovation be like? Ok…now that you’ve read my question I advice you to take a few seconds and give yourself an answer…All done? Not yet..ok..I’ll stand by. Ok, now? Perfect. […]
6 Reasons Why I Like What Gary Vaynerchuk Does
First time I’ve heard of Gary Vaynerchuk was from Lorand who was telling me about video content marketing and how this branch of marketing will grow and develop. Let’s just say that since then, I’ve put Gary in a corner among many other known “social media specialists”. Then Andrei (a romanian blogger) posted an article […]
Brand Journalism: A New Term in the Marketing Vocabulary
As a marketer I find the job of a journalist fascinating. And when I say journalist I mean the one who investigates, the one who searches deep down for a subject, the journalist who knows how to use storytelling and introduces his subject in a unique way. Journalists who take to the streets in the […]