I had the honor of working on both sides. I was both the client and the agency. The first time I was agency and it was difficult. I couldn’t understand why we had to do things the way the client or his wife said, or how his competition did. I wanted to give the client […]
Welcome to My Blog
What Do You Say About This Logo for My Blog?
First of all let me say a big “Thank You” to Bogdan who designed this logo for my blog. And this post will be very short because I want to hear your opinion: What do you say about this logo for my blog?
What Marketers Can Learn from a Rock Concert?
Marketing is everywhere. At least if you are a marketer you can see more than just some ads on billboards or some audio spots in your car. Marketing is on the street, at the post office or in your cellphone. But what about entertainment? Well…there is also some marketing drops and sometimes this field is […]
Consumers Will be Paying More for the Service called TIME
Consumers are not interested in products, they want services. Companies that limit themselves on products will suffer. I have started to believe that a consumer is willing to pay a lot more for a service instead of a product. Why? In order to buy time.Time has replaced satisfaction, need and desire.
The Moment of Specialization is Now
I remember a day when my brother and I went to engrave something on a candle. We arrived at an advertising agency. A guy comes up in a shirt with the name of the agency on it (that’s what branding probably meant for them). We tell him our story and what we need. He looks […]
I Do Not Believe in the Theory of “The Most”
Marketers have realized that the positioning of the product containing the words “the most” can differentiate that product. All right, not necessary differentiate, but it might get inside the customers head the idea that “hey, if they’re saying it’s the cheapest one there is, it must be the cheapest, right? If it wouldn’t be true, […]