What is the biggest struggle of a marketer today? (I will use the word marketer but I will also include everyone who is working in social media, email marketing, display advertising, PR, online communication, content marketing or others in the marketing industry). Time! I believe that you already heard that “we all have the same […]
The Type of Content That Never Gets Old
I wish that one day we will move along and stop questioning about the type of content to use, quality or quantity. I don’t know how are you but I get sick every time I hear or read about this topic. More than that, there are the specialists who are talking over and over again […]
5 Metrics to Measure Your Blog Post Performance
Measuring your work is something you should do monthly, weekly or even daily. And sometimes it’s getting a little frustrating when you have to stop your work, put down the “guns” and start looking at numbers. Numbers that will tell you whether you are doing a good job or a terrible job. Numbers that will […]
4 Simple Tips To Create Valuable Content
I read many blog posts, heard lots of podcast episodes and watched dozens of videos (especially webinars) where content marketing specialists were talking about valuable content. What almost nobody explained was what a valuable content represents. I believe that this term, ‘valuable content’, is very unclear, reason why people just can’t understand it. Because what […]
8 Different Blogging Goals to Help Grow Your Blog
I love blogging. Writing a blog post is almost the first thing I do when I start working. Every time when I want to blog, I go earlier at the office, make a good cup of coffee and start writing in Google Docs. And I just let the words flow. Sometimes blogging is easy and […]
The Only Moments When Content Marketing is Dead
Maybe you came on this blog after seeing this link somewhere on social media or maybe almighty Google thought that this will be a great resource for your search intent. But before we go further with our article and find out about “The Moments When Content Marketing is Dead?” let me ask you why do […]
Why More Blogs Quit the Sidebar?
I am a curious person by nature. But I’m only curious about things regarding my area of competence, like marketing, social media, visual marketing and everything related to these. This is why today I want to talk to you about a thing that keeps my mind occupied: Why more and more blogs quit the sidebar? […]
The 3 Contexts For the Quality and Quantity Situation
This is not another blog post about the importance of quantity vs quality in content marketing. I already wrote about it and maybe you already read about it on different blogs and other niche websites. But the main idea I want to point out is about the context in which we talk about the topic […]
When It’s OK to Build Your Branded Content on Rented Land?
If you had the power to build a mall where would you position it? In an area close to the city or in the center of the city? I think the majority would build the mall in the center of the city because it would have an easier access to the population, people wouldn’t have […]
This is why I love blogging
A couple of days ago I looked through my “history” and realized that in April there’ll be 9 years since I first bumped into the word blog. And then I realized something else. I realized that I really love blogging. I think I would have been the last in my class (middle school or high […]