I started the article below from a tweet that I’ve exchanged with Rand Fishking, the wizard from MOZ, who said this: @katairobi I think text is much easier to create, but visuals are easier to consume. — Rand Fishkin (@randfish) January 10, 2015 And I had a totally different idea in my head. I wanted […]
3 Reason Why We Need to Fail in Content Marketing
I know that you read a lot about content marketing and the importance of it. I know that maybe today was a day when you finished reading an article on How important is Content Marketing and why we need to embrace it. But let’s get forward with this cliché and think about something that we […]
How to Curate Content on Pinterest, Slideshare and Flipboard
Reading Neil Patel’s last article about curating content, it has reminded me that a few days ago I thought about how social media changed their behaviour in the last couple of months. How they make the consumer share more stuff, not really create, but share. Exactly, and I’m think about curating content on social media! […]
3 Reasons why Emojis Should be Important for Marketers
You might not have heard yet, but the Oxford Dictionaries announced that the word of the year is….drums please… This one! Wait?! What?! This was my exact same reaction! They selected the “face with tears of joy” emoji as the word of the year and this is a first!. And a big one! for the […]
3 common mistakes in visual marketing
Every day I bump into at least 10 articles with the same theory, in different words, on the importance of visual in content marketing, on how to use visual content, x applications free to use, on how to get more followers on Instagram and how to stand out through your visual marketing strategy. The problem, […]
Awesome Business and Productivity Podcasts Every Marketer Should Listen To
Time is expensive and valuable. Perhaps even more valuable than gold or money. So expensive that we think of our education from the perspective of time, not money. “Is it worth going to the respective conference? How much does it cost? OK, but how long does it take? “or “How thick is this book? How […]
4 reasons why millennials use Snapchat, Instagram or Tumblr
The topic of “millennials” is being increasingly discussed on websites, blogs and events ever since Instagram and Snapchat started catching on to the public. But not to the whole public, but to the audience that falls within the Y category and it’s not yet understood by specialists. And maybe that’s exactly what gives savor to […]
Don’t you think there’s too much chaos on LinkedIn?
I use LinkedIn on a daily basis. Sometimes I happen to find better articles on LinkedIn than on Medium, sometimes I happen to connect more easily with someone on LinkedIn than on Twitter and sometimes I happen to find out news from groups I’ve subscribed on LinkedIn. But is it just me or there’s too […]
Strategy more important than motivation
-Why do you own 3 winter clothes that look so much alike? -What do you mean they look alike? -Color, style, attire. With slight differences in the details, of course, but still … why? -Well that’s from my sister-in-law. This one I like a lot. And the other one I got as a gift. -And […]
Shocase: A network just for marketers and communicators
Many times I’ve looked for a social network populated just by marketers, communicators, advertisers or social media people. A social network where there are no cats (unless they’re in an ad), where there is no overly excited couple (unless it’s in a spot) or where there are no former colleagues from high school or college […]