The Marketer brings the client into the store and the Seller sells the product. The Marketer doesn’t see himself as a God above the advertiser. The Marketer leaves the task of creating in the hands of an agency. The Marketer knows his target at a practical level. The Marketer lives in the market. The Marketer […]
Instagram has brought the possibility of advertising to small brands
Until now, Instagram was divided into two broad categories when it came to marketing: brands that were testing the terrain and gained sympathy from the community and brands that did not understand the puropose behind uploading some photos on the platform just for the sake of the trend. And with every chance I get I […]
Slideshare: How to design an infographic in 9 simple steps
After I wrote 2 articles on how to design an infographic 1. The theoretical part 2. The practical part I design a step by step guide on how to design an infographic in 9 simple steps where I also analyze Neil Patel’s infographics from Quicksprout. Also, I am happy that this Slideshare presentation was featured, […]
5 things we can learn from Seth Godin
That I personally like Seth Godin is already a given at this point. That Seth is one of the best modern marketers in the world is something that no longer needs to be explained. That he has the best marketing blog on Earth is equally clear. And that we have so much to lear from […]
If everything you’re doing out of passion couldn’t be measured, would you still do it?
I was wondering the other day: “Everything you’re doing here, on your blog, are you doing it from passion or for traffic?” I admit, here and now, that for a very long time I had an obsession with traffic. I used to check my traffic at least 20 times on a daily basis. I used […]
I recommend you to start listening to podcasts
Normally, I should have written this particular article before writing the one where I recommend 8 must-listen podcasts for those who work in digital or content marketing, right? But because I don’t like being trapped in a box and going by strict rules I don’t think this is such a big deal. Since I’ve started […]
If only universities would teach marketing and entrepreneurship…
I think in almost all university profiles marketing or at least entrepreneurship theory should be taught in the final year. Two clearly different subjects but that would certainly be a real help for the students who finish university and have no idea where should they go next. Take as an example the faculty of Psychology. […]
What Content Marketing and Pottery Have in Common
Sometimes, in order to fully understand what a new trend or term refers to, we need to associate it with other common terms or situations from our life. Just like when we were kids and our teacher taught us that 1 apple plus 1 apple equals 2 apples. The teacher didn’t told me there are […]
You Don’t Have To Be An Entrepreneur To Start a Project
Let’s talk about projects! Not everybody has one. Some people have small projects, others bigger projects and the rest of them don’t have one at all. When I’m talking about projects I also include small businesses or perhaps simply a blog “born” to be an answer to a problem. That’s how I see projects. Honestly, […]
Collaborative Marketing or Why B&C and B&B?
The legendary B2B and B2C While I was working in a corporation I had to deal with two types of clients: business clients (B2B) and end clients (B2C). On a monthly basis we had to prepare communication material both for the business clients and for the end consumers. I have noticed that the type of […]