Dear advertisers, I don’t know if you figure it out but the fear for advertising is getting bigger and bigger. People are afraid of advertising. But guess what, not every advertising you create for a brand or you put out for a campaign is a good advertising. And I know that here we talk about […]
Did you know that your store horribly stinks?
In my opinion it is a totally unacceptable thing for a brand with a store not to focus on the following two things: smell and music. Because they are part of your branding too! Smell Because the first thing that hits your customer when he enters your store is the smell. Not the fact that […]
The trend, a poison in the marketing and business industries
Marketers are trying to wrap the new trends in the industry in a packaging that does not seem like advertising: native advertising, social media marketing, content marketing, branded journalism etc. Why? Because today’s advertising world is faster and stronger. Because many ads are just as ugly as the drawings of a schizophrenic who drank 2 […]
What are the 3 key points in content marketing strategy?
Where did you first hear the term content marketing? At a conference? Or did you read it on a blog? Or did you see an interesting tweet and you wanted to see what the deal is with this “content marketing” term? And did you like it? What did you think of it at first? Easy, […]
5 branding lessons from the WWE wrestlers
It might seem strange but everything in wrestling (WWE) is about branding and content marketing. That people who do branding and people interested in the building of a brand should have to spend at least three hours a week in front of the TV watching John Cena, Undertaker, Ray Misterio, Batista, etc. How do I […]
8 types of presentations that can be uploaded on Slideshare
More and more companies are starting to focus on visual content. In fact, it’s obvious, naturally even, to see that visual marketing is receiving its deserved attention. Producing daily content for your brand is already a given: from Facebook statuses, Q&A sessions on Twitter, Youtube tutorials and blog articles. But how can a brand, in […]
The negative element in a campaign
Do you need a negative element in the campaign? Sometimes you do, other times you don’t… Some would say “No” and others would say “Yes”. I like to experiment with things, so I’m on the side of those arguing “Yes”. In fact, sometimes it’s really beneficial for you to need something like this. Why? Because […]
What Can a Marketer Learn From the Avengers superheroes?
I unashamedly admit – I like superhero movies. And I can honestly say that I would rather watch a movie like the Avengers, Batman, Spiderman or Iron Man instead of one that took home 10 awards from Cannes and 5 Golden Bears. I loved Avengers 2 so much so that I came up with the […]
Brands have senses as well
Sometimes personifying certain things helps us get a better understanding of them. When I was a kid if I happened to hurt a cat I would usually be pulled aside and told “it’s hurting the cats just as much as it hurts you when you injure your foot “. This way I got a better […]
Like a Virgin! The book that won’t bring you more money
Because as much as Richard Branson would like to write a book for entrepreneurs I have seen this book as more than one about professional development, entrepreneurship or management. I read in this book stories and advices that everyone should know. Everyone should read this book, whether a lead singer in a band, a priest, […]