I am a curious person by nature. But I’m only curious about things regarding my area of competence, like marketing, social media, visual marketing and everything related to these. This is why today I want to talk to you about a thing that keeps my mind occupied: Why more and more blogs quit the sidebar? […]
Welcome to My Blog
The Banner Ad is Not Dead. It Reinvented Itself!
What is a banner ad today? This is a question that has been following me for the last few months. Because today’s banner ad that everybody talks about is the same banner ad that most advertisers used in their digital campaign 10-15 years ago. That banner ad that you won’t click is the same banner […]
The 3 Contexts For the Quality and Quantity Situation
This is not another blog post about the importance of quantity vs quality in content marketing. I already wrote about it and maybe you already read about it on different blogs and other niche websites. But the main idea I want to point out is about the context in which we talk about the topic […]
What Does Success on Social Media Mean Today?
What does success on social media mean? A simple question that maybe a lot of marketers ask themselves, myself included. For some of us it is a tough question because we really don’t understand the context in which the question was asked. But I have 2 answers for this. The first answer is the obvious […]
Instagram and Snapchat are the King and Queen of Visual Marketing
For this title I was inspired by Gary Vaynerchuk with the headline of this article, but he put it in other words: Instagram and Snapchat are the King and Queen of Attention. And when I first heard from it, I already knew that visual marketing has a lot to do with attention today. So I […]
The Experience Marketing
At one point I really liked hummus. I was not a big fan of it – but I had no problem eating it. So, one day we decide to make hummus at home. We bought the ingredients from the grocery and we prepared it at home. Every time we want prepare something interesting, we prepare […]