Being an evangelist for a company is not a new concept. I talked about this topic in this blog post and I will also let you know what is the role of an evangelist in a company. But let me ask you something, is being an evangelist hard or easy? Sometimes it depends on the […]
Welcome to My Blog
When It’s OK to Build Your Branded Content on Rented Land?
If you had the power to build a mall where would you position it? In an area close to the city or in the center of the city? I think the majority would build the mall in the center of the city because it would have an easier access to the population, people wouldn’t have […]
Why You Should Make Your Customer a Hero
All businesses have something in common. Even if we talk about products, services, start-ups or whatever kind of business you have. It’s all about the customer. Whatever we do, we do it for the customer. If we do marketing, we do it for the customer. If we invest more in design, we invest for the […]
The Numbers in Social Media That Can be Broken
This post is dedicated to anyone who falls into the category of communications/marketing people charged with the management of a brand in social media. Every day I see people talking about data, statistics, numbers, formulas and algorithms that MUST BE implemented in the communication of the brand in order for it to be successful. We […]
This is why I love blogging
A couple of days ago I looked through my “history” and realized that in April there’ll be 9 years since I first bumped into the word blog. And then I realized something else. I realized that I really love blogging. I think I would have been the last in my class (middle school or high […]
Why should you introduce Snapchat in your Visual Marketing Strategy?
I’m a big believer in the fact that everything is related to visual marketing, even if we are talking about big visuals such as infographics, slideshare presentations or social media visual channels like Instagram or Pinterest. But lately, my attention has been focused on Snapchat. This little white ghost that I have downloaded into my […]