It is absolutely normal to be nervous before a presentation. When you stand up and it’s such a dead moment that you feel that every step you take gets you closer to purgatory. You start sweating, everyone around starts whispering, and the guy in the back speaks louder. You’re holding an A4 sheet scribbled on […]
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Infographic: Snapchat Visual Marketing Strategy
Why should marketers consider Snapchat in their visual marketing strategy? I already wrote 2 posts about Snapchat Marketing Strategy: Why should you introduce Snapchat in your Visual Marketing Strategy? Snapchat Strategy: The Not-So-Perfect But Real Content in the Context And now I designed an infographic where I tried to show you more visually the Snapchat […]
At the End of the Day, People are Not Numbers
If you are a marketer (even if you are a social media marketer, content marketer, SEM or SEO) let me ask you something: what does marketing represent for you? But don’t talk in definition terms or other clicheic ideas that you’ve heard in some podcast or read in some speciality book. What does marketing represent […]
Rebranding a Company is not About Design and Trends
Why do we need Rebranding? To align ourselves with the new trends on the market? To change our vision? To bring a new and fresh air into what we do? Because it’s usually done? Because it’s the trend? Because we have to? Because we need to declare a clear business statement? Back in the day, […]
Questions That Will Help You Create Your Visual Marketing Strategy
If you are familiar with this blog, you already know that I have a big interest in everything that represents visual marketing.Starting from big visuals as infographics or Slideshare, continued with little visuals as gifs and emoji and finally, with social networks that embrace the power of visual like Instagram, Snapchat, Slideshare or Pinterest. But […]
Snapchat Strategy: The Not-So-Perfect But Real Content in the Context
Marketers talked a lot about being transparent with your community. The problem is that a lot of them are just talking, without executing. But let me tell you this: being as transparent as everyone is saying is not so easy. That means that you need to show your community the hard work your employees are […]