For those of you who want to know more about what an evangelist is in a company and what their role is, I recommend you get a coffee, make yourself comfortable, and resume reading this post. Before we jump into the idea of what’s the role of a brand or chief evangelist in a company, […]
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Brands have the power to democratize industries
A few days ago I reread this article that explaines the times in which we live: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something […]
Why is Instagram the first app I open in the morning?
There is a lot of noise on social media. Everybody is complaining about it but, also, everybody is making it. Myself included. Could I say I’m guilty about this? Maybe. Why? Because I have a personal Facebook account? Several other business pages that I manage on Facebook? Because I have a Twitter account? An Instagram […]
How to Curate Content on Pinterest, Slideshare and Flipboard
Reading Neil Patel’s last article about curating content, it has reminded me that a few days ago I thought about how social media changed their behaviour in the last couple of months. How they make the consumer share more stuff, not really create, but share. Exactly, and I’m think about curating content on social media! […]
3 Reasons why Emojis Should be Important for Marketers
You might not have heard yet, but the Oxford Dictionaries announced that the word of the year is….drums please… This one! Wait?! What?! This was my exact same reaction! They selected the “face with tears of joy” emoji as the word of the year and this is a first!. And a big one! for the […]
How to Get Featured on Slideshare: 3 Effective Tactics to Be a Pro
For me, at the beginning, Slideshare was a simple social network where I could just upload a presentation I’d prepared for a class or event, period. But then I took a closer look at this platform and saw some tremendous opportunity. Even if you are a marketer, a niche specialist or a brand, you can […]