At first sight golf is an easy game. You have a club, a ball and you have to get that ball into a hole. It’s just like marketing. You have a budget, you have a product, you need to get that product into the bag of the consumer. Should be easy, right? Well, not quite, […]
Welcome to My Blog
3 Lessons I Learned from Instagram Content Marketing Strategy
Looking on how Instagram launch these days their Partners my eyes saw something bigger – they way they categorized their Partners: Ad Tech, Community Management & Content Marketing (and I’m wondering what Joe Pulizzi and Robert Rose will say about this category in their This Old PNR Podcast) And I want to take a moment […]
What Kind of Customer do You Want?
As marketers, we look at the customers as our final step in our strategy. They are our purpose, the reason for everything we do – even when I talk about social media marketing, content marketing, e-mail marketing, SEM, SEO and the list can go on and on an on. We fight for our customer. We […]
What is Evangelism Marketing?
Last year when I publicly announced that I am a Brand Evangelist at Bannersnack, a lot of people were confused and asked what that term means. Since then I’ve been asked hundreds of times what Brand Evangelist means and what exactly do I do at Bannersnack. But before really getting into what the concept of […]
Let’s get bored for the sake of creativity
Lately, the topic of “Creativity” keeps finding me one way or another. What is creativity? How can it be improved? How can it be forced? How creative is someone? What does being creative mean? And so on and so forth, whether we are talking about creativity in advertising, social media, marketing, everyday life, or simply […]
Instagram will be Destroyed by Many Marketers
In the beginning Instagram was just a simple photo-sharing platform. Then things started taking a more professional turn and more and more users started using this network. From common people who share their everyday life to professional photographers who risk their life just to capture the peace from the eyes of a lion. Smart brands […]