Being a brand Evangelist for a brand is not an easy job. It’s not even a job. More likely, it’s a lifestyle. For me, being a brand Evangelist for a brand like Bannersnack is more than just a few hours/day of work. It’s a constant lifestyle that I choose and I love to do. I […]
Welcome to My Blog
The Most Important Part of Content Marketing: the Creation or the Consumption?
I started the article below from a tweet that I’ve exchanged with Rand Fishking, the wizard from MOZ, who said this: @katairobi I think text is much easier to create, but visuals are easier to consume. — Rand Fishkin (@randfish) January 10, 2015 And I had a totally different idea in my head. I wanted […]
Create a Relevant Message Answering These 3 Questions
I often heard this from the marketing speakers at different conferences: “You need to deliver relevant message to your audience” Let me stop a little bit at the “relevant message” topic and talk about it. This overpraised and idolized term that “marketing specialists” use so often in their conversations and presentation. What is relevant? When […]
The Clash of the Visual Titans: Slideshare Presentation vs Infographics
Admit it, you’ve bumped into the question of Infographic or Slideshare Presentation? Or maybe you never cared about this question and you just did what you wanted to (if you did it at all, that is). But if you did ask yourself this question, what did you chose? What did you do? You took into […]
Marketing: Still a Lifestyle
Because I feel obliged to continue this article and I thought about further developing this idea of marketing as a lifestyle. Yes, yes, I know, a book could be written on this subject. Who knows, when I’m 50 (or more) and life will have given me enough experiences (both positive and negative) to write down, […]
My 6 Tips for Future Marketing, Advertising and Communication Students
I haven’t gone to any marketing or advertising school and, still, I work in the field. Sure, I’m currently getting an M.A. in Advertising but that’s more because of the need of completing my studies (Thanks, dear Bologna system), than because of the desire to learn something. I firmly believe that everything must be done […]