Reading Joseph Kalinowski’s article in Content Marketing Institute ”True love, in the sense of what designers bring to their visual creation in the form of creativity, hierarchy, design rules, and attention to detail that gives their design a bigger impact over others clogging the audience’s news feeds.” reminds me of an idea I kept thinking […]
Welcome to My Blog
3 Reason Why We Need to Fail in Content Marketing
I know that you read a lot about content marketing and the importance of it. I know that maybe today was a day when you finished reading an article on How important is Content Marketing and why we need to embrace it. But let’s get forward with this cliché and think about something that we […]
5 Visual Marketing Trends You Should Check in 2016
2015 was a good year for visual marketing. There were lots of studies and specialists out there who evangelized the power of visual marketing. Some of them are saying that inserting a visual in your tweet will increase your engagement, or if you have a featured image for your blog post will definitely raise more […]
From Storytelling to Storyliving
The word “storytelling” has become a basic term for many companies when it comes to branding. Of course, there’s also the “storytelling” evangelized by the speakers. At first we had the early adopters who embraced “storytelling”. They made mistakes, they fell, and they got up and learned from their mistakes. Then we had the trendsetters […]
The Moment When Facebook Will Allow Audio Content
Today you can post on Facebook almost everything: from visuals (photo, images, charts, ads), videos (small and big), gifs, emojis and text (status and notes). But what about audio? You can’t post simply audio on Facebook. And I think that this will be a big step forward for this social network. Only then they will […]
Why Will I Consume Less Content and Listen More in 2016?
Marketers have a hard job to do every day, every week, every month and every year. Starting from creating a deeper relationship between brand and customer, creating values for the market, finding solutions for the needs of their clients and yes, they also need to educate themselves. Sometimes it is hard to do all that […]