The Marketer brings the client into the store and the Seller sells the product. The Marketer doesn’t see himself as a God above the advertiser. The Marketer leaves the task of creating in the hands of an agency. The Marketer knows his target at a practical level. The Marketer lives in the market. The Marketer […]
Welcome to My Blog
Instagram has brought the possibility of advertising to small brands
Until now, Instagram was divided into two broad categories when it came to marketing: brands that were testing the terrain and gained sympathy from the community and brands that did not understand the puropose behind uploading some photos on the platform just for the sake of the trend. And with every chance I get I […]
Slideshare: How to design an infographic in 9 simple steps
After I wrote 2 articles on how to design an infographic 1. The theoretical part 2. The practical part I design a step by step guide on how to design an infographic in 9 simple steps where I also analyze Neil Patel’s infographics from Quicksprout. Also, I am happy that this Slideshare presentation was featured, […]
Pinterest can be a game changer in the e-commerce industry
If a few years back Pinterest was just a simple social network for mostly women with too much free time but today we can say that this network has started being embraced by men as well. Pinterest is enjoying the proper attention coming from brands, but in particular the one coming from advertisers. Although we […]
The battle between platforms for publishers and consumers
When Apple releases a product, a service or an update you better not think of releasing anything in the following week, whether you’re Nike, Samsung, or Barack Obama. Why? Because when a game changer speaks, people shut up and the market takes notice. Last night Apple came to the stage and did a whole bunch […]
I was afraid of the name “Blogger”
I didn’t know if I could call myself a blogger. Even though I was writing on a blog, I had a twitter/facebook/instagram/pinterest/slideshare/linkedin accounts and I had meetings with other bloggers. I couldn’t call myself a blogger, at least that’s what I though. I had questions about blogging almost every time I opened my blog. “If […]