Where did you first hear the term content marketing? At a conference? Or did you read it on a blog? Or did you see an interesting tweet and you wanted to see what the deal is with this “content marketing” term? And did you like it? What did you think of it at first? Easy, […]
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5 branding lessons from the WWE wrestlers
It might seem strange but everything in wrestling (WWE) is about branding and content marketing. That people who do branding and people interested in the building of a brand should have to spend at least three hours a week in front of the TV watching John Cena, Undertaker, Ray Misterio, Batista, etc. How do I […]
Shocase: A network just for marketers and communicators
Many times I’ve looked for a social network populated just by marketers, communicators, advertisers or social media people. A social network where there are no cats (unless they’re in an ad), where there is no overly excited couple (unless it’s in a spot) or where there are no former colleagues from high school or college […]
8 types of presentations that can be uploaded on Slideshare
More and more companies are starting to focus on visual content. In fact, it’s obvious, naturally even, to see that visual marketing is receiving its deserved attention. Producing daily content for your brand is already a given: from Facebook statuses, Q&A sessions on Twitter, Youtube tutorials and blog articles. But how can a brand, in […]
Sometimes community can be summed up in a single word
-Ghideon, we need you on this case. -Understood, he responds picking up the phone. -You know you cannot involve the police, the courthouse or the press, right? -I know, but if you need me then I have to call my team …he answered while already dialing the numbers… Lately I’ve started watching a certain TV […]
The negative element in a campaign
Do you need a negative element in the campaign? Sometimes you do, other times you don’t… Some would say “No” and others would say “Yes”. I like to experiment with things, so I’m on the side of those arguing “Yes”. In fact, sometimes it’s really beneficial for you to need something like this. Why? Because […]