Let’s be honest and admit that we enjoy talking about others and knowing certain things about some people. Perhaps that’s why social media has caught on so well. Because you don’t have to spend two or three hours to talk to one person about someone else when from one scroll you can see the last […]
Welcome to My Blog
What to look out for when an agency or specialist suggests Instagram
Now that there’s so much talk about Instagram and brands already have the courage to experiment on this photo sharing platform I am certain online/social media/pr agencies will start adding Instagram to their list of proposals for their clients. And that’s a good thing and I want to congratulate them for it BUT the client […]
What Can a Marketer Learn From the Avengers superheroes?
I unashamedly admit – I like superhero movies. And I can honestly say that I would rather watch a movie like the Avengers, Batman, Spiderman or Iron Man instead of one that took home 10 awards from Cannes and 5 Golden Bears. I loved Avengers 2 so much so that I came up with the […]
Brands have senses as well
Sometimes personifying certain things helps us get a better understanding of them. When I was a kid if I happened to hurt a cat I would usually be pulled aside and told “it’s hurting the cats just as much as it hurts you when you injure your foot “. This way I got a better […]
Like a Virgin! The book that won’t bring you more money
Because as much as Richard Branson would like to write a book for entrepreneurs I have seen this book as more than one about professional development, entrepreneurship or management. I read in this book stories and advices that everyone should know. Everyone should read this book, whether a lead singer in a band, a priest, […]
The future of Social Media Marketing Department
I’m starting to think that the role of a Social Media Manager will begin to be increasingly difficult. What does a Social Media Manager do today? Creates content? What type of content: text, visual or audio? Answers questions on the brand’s social media pages? Analyzes and writes reports? Launches campaigns? More media than social or […]