Steve Jobs is worldwide known as the man who changed the style of communication and entertainment. This man succeeded in leaving his mark on this world. Mark Zuckerberg is worldwide known as the man who brought social media to our attention. This man succeeded in leaving his mark on this world. And if we were […]
Welcome to My Blog
Healthy Rebranding Comes From the Inside Out
Do you choose your clothes based on how they make you look or by your attitude? I will come back to this question later. Now, I want to explain a little where this clothes idea comes from and what does it have to do with a “visual marketing and content strategy” blog. Clothes for a […]
3 Situations in Which Visual Content Meets the Needs of the Customers!
Are you still thinking about why you should use visual marketing? Moreover, in what situations could you use visual marketing for your business? And by visual marketing I mean more than the photos you’re posting on Facebook or Instagram. Were talking about the content you must offer to the customer in order to satisfy a […]
We are Selling Certainty in an Uncertain World
Saturday evening I was watching “Two for the Money” and one of Al Pacino’s lines taught my attention. He said a great thing to his „disciple”: “We are selling certainty in an uncertain world”. I was so flattered by his words (and it wasn’t about insurance companies). They were selling a “certainty” to people making […]
How to Carry on a Marketing Campaign Dedicated to Influential People in Online
Interested in connecting with the influencers from online? Let’s start with an example: If you’re a restaurant or a company dealing with certain culinary services and you want to be promoted on a blog, you don’t just simply throw an e-mail to the hottest culinary blogger asking for a banner on his blog. That’s stupid. […]
Brand Should be Present on Social Media in 2015
This post could never reach an end anyway, so I’m going to put my two cents in too. From the hundreds of reasons you could read on the internet regarding why you, as a brand, should be present on Social Media, I was thinking this morning about this from my point of view. There are, […]