At one point I really liked hummus. I was not a big fan of it – but I had no problem eating it. So, one day we decide to make hummus at home. We bought the ingredients from the grocery and we prepared it at home. Every time we want prepare something interesting, we prepare […]
How to Overcome Brand Evangelist Struggles
Being an evangelist for a company is not a new concept. I talked about this topic in this blog post and I will also let you know what is the role of an evangelist in a company. But let me ask you something, is being an evangelist hard or easy? Sometimes it depends on the […]
Why You Should Make Your Customer a Hero
All businesses have something in common. Even if we talk about products, services, start-ups or whatever kind of business you have. It’s all about the customer. Whatever we do, we do it for the customer. If we do marketing, we do it for the customer. If we invest more in design, we invest for the […]
The First Steps of Becoming an Evangelist for Your Company
Being a brand Evangelist for a brand is not an easy job. It’s not even a job. More likely, it’s a lifestyle. For me, being a brand Evangelist for a brand like Bannersnack is more than just a few hours/day of work. It’s a constant lifestyle that I choose and I love to do. I […]
Create a Relevant Message Answering These 3 Questions
I often heard this from the marketing speakers at different conferences: “You need to deliver relevant message to your audience” Let me stop a little bit at the “relevant message” topic and talk about it. This overpraised and idolized term that “marketing specialists” use so often in their conversations and presentation. What is relevant? When […]
Marketing: Still a Lifestyle
Because I feel obliged to continue this article and I thought about further developing this idea of marketing as a lifestyle. Yes, yes, I know, a book could be written on this subject. Who knows, when I’m 50 (or more) and life will have given me enough experiences (both positive and negative) to write down, […]
My 6 Tips for Future Marketing, Advertising and Communication Students
I haven’t gone to any marketing or advertising school and, still, I work in the field. Sure, I’m currently getting an M.A. in Advertising but that’s more because of the need of completing my studies (Thanks, dear Bologna system), than because of the desire to learn something. I firmly believe that everything must be done […]
From Storytelling to Storyliving
The word “storytelling” has become a basic term for many companies when it comes to branding. Of course, there’s also the “storytelling” evangelized by the speakers. At first we had the early adopters who embraced “storytelling”. They made mistakes, they fell, and they got up and learned from their mistakes. Then we had the trendsetters […]
What is the Role of an Evangelist in a Company?
For those of you who want to know more about what an evangelist is in a company and what their role is, I recommend you get a coffee, make yourself comfortable, and resume reading this post. Before we jump into the idea of what’s the role of a brand or chief evangelist in a company, […]
Brands have the power to democratize industries
A few days ago I reread this article that explaines the times in which we live: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something […]