This question hit me while I was taking a walk outside my office. Walking through all those rushing people while they are talking on the phone or some of them catching a new Pokemon. Kind of funny to see that this kind of questions are popping in my mind while I need a break from […]
Why Every Marketing Strategy is Important Today?
I’m not so good at preparing dinner or lunch. I know how to make some breakfast but that’s all. And yes, if those breakfasts include some eggs, bacon and some coffee, then it’s perfect. But what if I challenge you to cook a dinner and you have all the ingredients you want. But you open […]
5 Lessons I’ve Learned From Redesigning An Online Banner Design App
I believe that every marketer has a wise man next to him from whom he finds inspiration or motivation for a project, a goal or even for this marketing life he is doing every day. I myself had this kind of person who once told me a thing that reminds me even today and resonates […]
3 Major Things That Can Ruin Your Perfect Marketing Campaign
Everything is about marketing. Go out in the street and look around you. Every sign you see, every car you see, every dressed up person you see, they are all part of the “everything is all about marketing” theory. People choose certain clothes because a marketer has done his job. People buy a certain car […]
The Difference Between a Brand Ambassador and Brand Evangelist
Being a brand evangelist for a product doesn’t mean that your only responsibility is to go out in the world and start shouting out loud how great your brand is. I’m saying this because many of you can’t tell the difference between a brand ambassador and a brand evangelist. So let’s start with the definition […]
How Do I Define Today’s Modern Marketer
It was one of those mornings when I was first at the office. After I “designed” my morning cup of coffee and sat at my desk, first question popped up in my mind – How do I define today’s modern marketer? It seems like a great topic for a blog post or an infographic, but […]
We Need To Experience Marketing More
Lately I’m looking to understand more about what experience in marketing is and why we need it so much in our culture. With a simple search on Google you can see that there is no clear definition of experience marketing or experience marketer. Maybe this is why I want to try and share my point […]
What’s The Best Marketing You Can Do Today?
Some might say that it’s online marketing, social media marketing or content marketing and there are few people that still believe in traditional marketing. So what is the real answer? What’s the best marketing you can do today for your business? I saw a lot of headlines saying “marketing is dead, long live PR” or […]
The 2 Brand Evangelists You Should Have In Your Company
Evangelism marketing can be a useful strategy for your marketing in 2016. But that depends on 2 things: What is your marketing strategy for 2016? What do you understand by “evangelism marketing”? Actually, I already wrote about evangelism marketing and what an evangelist should do in your company, but today I want to talk to […]
The Banner Ad is Not Dead. It Reinvented Itself!
What is a banner ad today? This is a question that has been following me for the last few months. Because today’s banner ad that everybody talks about is the same banner ad that most advertisers used in their digital campaign 10-15 years ago. That banner ad that you won’t click is the same banner […]