Marketers are trying to wrap the new trends in the industry in a packaging that does not seem like advertising: native advertising, social media marketing, content marketing, branded journalism etc. Why? Because today’s advertising world is faster and stronger. Because many ads are just as ugly as the drawings of a schizophrenic who drank 2 […]
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2 good practices in visual marketing strategy
Today I recommend 2 good practices in visual marketing strategy, with examples, of course. So, if you are a social media manager, online PR, brand manager, blogger, vlogger, or any other type of publisher, I recommend you read this post. 1. Visual Marketing through drawings Those of you who follow me on Facebook or Twitter […]
Don’t you think there’s too much chaos on LinkedIn?
I use LinkedIn on a daily basis. Sometimes I happen to find better articles on LinkedIn than on Medium, sometimes I happen to connect more easily with someone on LinkedIn than on Twitter and sometimes I happen to find out news from groups I’ve subscribed on LinkedIn. But is it just me or there’s too […]
The day will come when creativity will win over time
This is not a business blog post, or a social media one. This is a blog post where I find myself sometimes struggling with time over creativity. And I think that I’m not alone in this battle, right? I am in a constant fight with time. Sometimes he wins, sometimes I win. I could win […]
Strategy more important than motivation
-Why do you own 3 winter clothes that look so much alike? -What do you mean they look alike? -Color, style, attire. With slight differences in the details, of course, but still … why? -Well that’s from my sister-in-law. This one I like a lot. And the other one I got as a gift. -And […]
A Brand’s 3th Step on Instagram: Collaborating with Instagrammers
I tried figuring out what would the 3th step that a brand has to take when starting out on Instagram have to be and I admit it wasn’t easy. Perhaps at this point realizing what the next step is should come naturally to the man behind the brand but I still think that a simple […]