Let’s talk about projects! Not everybody has one. Some people have small projects, others bigger projects and the rest of them don’t have one at all. When I’m talking about projects I also include small businesses or perhaps simply a blog “born” to be an answer to a problem. That’s how I see projects. Honestly, […]
Welcome to My Blog
3 Ways to Pursue Relevant Relationships & Contagious Content
If you just woke up and you are drinking your coffee you should read these 3 simple tips. More than that, I think you should write it down on a post it and stick it somewhere on your desktop so you see them every day. Read more on Inbound.org
Collaborative Marketing or Why B&C and B&B?
The legendary B2B and B2C While I was working in a corporation I had to deal with two types of clients: business clients (B2B) and end clients (B2C). On a monthly basis we had to prepare communication material both for the business clients and for the end consumers. I have noticed that the type of […]
Vloggers and Instagrammers – The New Wave of Influencers!
I’ve read in Guy Kawasaki’s book „The Art of Enchantment” a paragraph that I want to talk about. Influentials are so busy acting influential that they often aren’t power users of products. They try a product for a short time (or let an intern use it), pronounce judgment, and then move on the next shimy […]
A Brand’s Second Step on Instagram: Researching
Of course, I still strongly suggest that NOT EVERY BRAND SHOULD BE ON INSTAGRAM. But just in case you’ve already made the first step and decided it’s something you want to do and being present on Instagram is necessary for your brand, let me congratulate you and invite you in the next part of our […]
One Thing better than Content is Responsive Content
I wrote an article on The only thing you should know for 2015 where I emphasized on respect towards the community, platform and content. Let’s look at the word “content” in relation to “platform” and “community”. I’ve noticed that people started realizing that this particular word (content) would be the king in the next year […]