“I work in advertising: yes, I am polluting the universe…In my line of work no one wants you to be happy, because happy people do not consume.” -What’s wrong with this guy? Wait a minute! “Frederic Beigbeder wrote this novel between 1997 and 2000 while he was working at the Young & Rubicam advertising agency. […]
Welcome to My Blog
Live Streaming Trend and How it Might “affect” the Market
Almost every big social media and digital marketing publisher talks about the new trend started by an app called Meerkat. But then Twitter launched Periscope (another live streaming app) that tries to dominate the market using the authority of microblogging. Therefore, we have two apps that have started to play an important role in social […]
A Story Without Proof is a Meaningless Story
Marketers do not lie, they’ve never lied (if we were to live in a perfect world). Maybe at the beginning when they were still rookies and didn’t know what’s what yet. But they’ve learned that in marketing there are no lies, just stories (or at least that’s how it should be). People/Clients/Consumers took the bait […]
The Only King That Matters is the Product
Let me start with a question (I love starting my blog posts with questions) and I hope you will have enough time to answer it: What is more important for you: Marketing or Product? Social Media or Product? Advertising or Product? I know your answer is biased, according to what your job is right now. Because if […]
LinkedIn Aims Towards Being an Educational Social Network
A lot of people when they hear LinkedIn immediately start thinking about a social network good enough for finding a job or replacing your CV. Certainly, these things would have been true a few years back, but apparently, starting with today, LinkedIn aims towards being an educational and professional social network. Let’s see why. Slideshare […]
The First Step Of a Brand on Instagram: The Decision
The most difficult step you have to take when you want to start something is the first step. And this first step you have to take is called: “the decision”. Ah…how strange it felt writing the first sentences of this post, a little too motivational, too Maxwell or who knows what other motivational speaker you […]